Local retailers and companies employ your friends and neighbors, often offering better wages than large corporations. Small establishments also put your money back into the local economy, benefitting you and your community at large. It’s a win-win!

Instead of buying something everyone else has, head to a local artisan and get your hands on some beautiful, one-of-a-kind jewelry or art. A gift that will make that certain someone feel extra special!

Want to support minority-owned businesses? Shopping small allows you to do so easily and contributes to closing racial and gender wealth gaps. So you can feel good about where you’re shopping.

Buying fun, unique items from small business takes sales aways from mass-produced items without competitive prices. So the more you shop small, the more you’re supporting innovation and lower costs.

A strong small-business community means that important decisions are made locally by your neighbors. Who’s better qualified to make decisions about your community than them?

Local stores help sustain walkable town centers, reducing the need for cars and cutting down on urban sprawl. Small businesses also tend to make better use of infrastructure and resources than big box stores.

Entrepreneurship is the backbone of the American economy, fueling innovation and prosperity and allowing families to move into the middle class. So when you shop small, you’re not only getting an awesome product, but you’re also helping fight income inequality, you’re supporting someone’s dream, and you’re helping build a brighter future. You’re practically a superhero!

It’s much easier to find responsibly sourced meat and produce when you buy from local farmers. Locally grown produce is more nutrient-rich and environmentally friendly. So head on down to your local farmers market and shop ’til you drop!